THE BRAIN BEHIND THE VISION

Hasaan Pope, or simply Pope (as most would call him), is the visionary behind the I Coulda' Sworn clothing brand. From heading up the now disbanded The Blue Dot Guys; formerly a  company known for assisting countless celebrities, corporations, and businesses with mass media, unique marketing and branding techniques. Skilled in graphic design since the mid-90's, Pope decided that 2025 was the year to direct his abstract input towards newly forming a wildfire-like venture that would now be known as the I Coulda' Sworn clothing brand.

But a few questions still remain:

1. ) What's the connection?

2. ) When did this come about?

3. ) How did it all start?

THE BEGINNING

With a career spanning decades, Hasaan's profound impact on the global entertainment industry is a testament to his multifaceted expertise as a creative mind, which took him down the path of being a business coordinator, songwriter, producer, and executive. His journey began in New York with the legendary music production team and singing group FULL FORCE, where his talent as a recording artist, songwriter and freestyler earned him recognition under the moniker "ETC" or "The REAL ETC".

Currently extending his creative prowess across Dubai, Asia, and Oceania,  Pope's distinctive approach embodies The ICS Brand's core ethos: through edgy, humorous, and relatable, all while skirting the line of the profane with ingenious subtlety. 'I Coulda Sworn' or 'ICS' for short, taps into that universal moment of surprise, frustration, or intense emotion, allowing wearers to express themselves with a wink and a nod. It's that which  provokes thought, sparks conversation, and always delivers a knowing smile.

THE TRANSITION